History of the Original Big Wheel®
|For generations the Big
Wheel® has been a family favorite in providing children's fun play
and development of early learning motor skills. Today's parents have
special childhood memories that include endless hours of joy on their original
The Big Wheel® was first developed by Louis Marx Toys and presented to the public at the 1969 New York Toy Fair. The Big Wheel® immediately became a national success.
An additional boost to the success of the Big Wheel® was a report
released on toy safety spawned by the Consumer Products Safety Commission.
The report stated that of many bicycle and tricycle related injuries, the
"low slung" Big Wheel® was far and away safer than traditional
Today, the Big Wheel® has been revitalized by Alpha International,
Inc. of Cedar Rapids, IA under the Empire Toys™ brand and is more
colorful and safer than ever. Alpha's engineer's have been able to
re-develop the look of the original 1969 Big Wheel® with the safety and
appeal of our modern generation. The Big Wheel® was re-launched at the
2003 New York Toy Fair. In the spring of 2003, Alpha also re-launched the
popular 9" version for ages 2-3 years old.
Information and images used with permission from Alpha International,inc.